Gaya APA

Engel, James F.. (1983). Promotional Strategy : Managing The Marketing Communications Process. Fifth Ed. . : McGraw-Hill Irwin.

Gaya Chicago

Engel, James F.. Promotional Strategy : Managing The Marketing Communications Process. Fifth Ed.. : McGraw-Hill Irwin, 1983. Text.

Gaya MLA

Engel, James F.. Promotional Strategy : Managing The Marketing Communications Process. Fifth Ed.. : McGraw-Hill Irwin, 1983. Text.

Gaya Turabian

Engel, James F.. Promotional Strategy : Managing The Marketing Communications Process. Fifth Ed.. : McGraw-Hill Irwin, 1983. Print.